Product Marketing Manager, Testing Bioprocessing (EST)

SPECTRAFORCE is a company seeking a Product Marketing Manager for their Testing Bioprocessing product portfolio. The role involves developing and executing marketing strategies, collaborating with stakeholders, and driving sales through various marketing efforts.

Responsibilities:

• Develop a clear and consistent marketing plan for promoting the bioprocessing products. This plan must be well communicated and executed effectively to achieve the desired business results
• Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments
• Collaborate closely with the campaign management team to support the development of a comprehensive marketing communications plan for the assigned products
• Support the marketing team in global campaigns to drive sales for the products assigned
• Coordinating digital and social media marketing efforts
• Setting KPIs and performing ROIs analysis in collaboration with the marketing com organization
• Empower the sales team with resources to spotlight product attributes
• Leads content creation to explain the benefits of product features via compelling messaging
• Foster relationships with key opinion leaders (KOLs) within a variety of clinical environments
• Participate in critical conferences and trade shows
• Respond promptly and directly to non-routine technical and business questions
• Support the sales and service teams through customer visits and regular communication, including participation in regional and global sales meetings
• Support training of service and sales representatives to sell and support products
• Monitor the performance of assigned product lines to ensure volume, revenue, and margin targets are consistently met and escalate concerns and required adjustments
• Monitor product line performance at the customer level to understand trends and identify new challenges and opportunities to inform the business strategy and go-to-market activities
• Provide regular reports as requested by business leadership
• Understand the assigned products at all levels and keep key stakeholder groups (Sales, Marketing, Operations, and Finance) apprised at all times of new developments and opportunities

Requirements:

• 5-10 years' experience
• Certifications (incl. professional qualifications) i.e. ACCA, GPHR, CIPS, PgMP
• Master´s degree in biology, biotechnology, biochemistry, or a similar field of study
• Profound knowledge in either life science research or drug discovery derived from 5+ years of relevant industry or academic experience
• Able to work interdisciplinary and feel at home at the interface of scientific, technical, and business issues
• Able to cope with challenging situations and to thrive in a rapid-paced and constantly changing environment
• Highly skilled working with MS Office programs such as PowerPoint, Word, and Excel
• Past, self-reliant work as a Product/ marketing Manager is preferred
• Project management experience will be a plus