Product Marketing Manager

Sunrise Systems, Inc. is seeking a Product Marketing Manager to drive the development and execution of marketing strategies for the Testing Bioprocessing product portfolio. The role involves collaborating with key stakeholders to establish product value propositions and implementing marketing plans to achieve business goals.

Responsibilities:

• Responsible for driving the development and execution of marketing strategies for the Testing Bioprocessing product portfolio
• Work with various key stakeholders to establish the value proposition and achieve the desired business goals for the Testing Bioprocessing products portfolio
• Develop a clear and consistent marketing plan for promoting the bioprocessing products
• Work closely with relevant business stakeholders to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments
• Collaborate closely with the campaign management team to support the development of a comprehensive marketing communications plan for the assigned products
• Support the marketing team in global campaigns to drive sales for the products assigned
• Coordinating digital and social media marketing efforts
• Setting KPIs and performing ROIs analysis in collaboration with the marketing com organization
• Empower the sales team with resources to spotlight product attributes
• Leads content creation to explain the benefits of product features via compelling messaging
• Foster relationships with key opinion leaders (KOLs) within a variety of clinical environments
• Participate in critical conferences and trade shows
• Respond promptly and directly to non-routine technical and business questions
• Support the sales and service teams through customer visits and regular communication, including participation in regional and global sales meetings
• Support the training of service and sales representatives to sell and support products
• Monitor the performance of assigned product lines to ensure volume, revenue, and margin targets are consistently met and escalate concerns and required adjustments
• Monitor product line performance at the customer level to understand trends and identify new challenges and opportunities to inform the business strategy and go-to-market activities
• Provide regular reports as requested by business leadership
• Understand the assigned products at all levels and keep key stakeholder groups apprised at all times of new developments and opportunities

Requirements:

• 5-10 years' experience
• Master´s degree in biology, biotechnology, biochemistry, or a similar field of study
• Profound knowledge in either life science research or drug discovery derived from 5+ years of relevant industry or academic experience
• Able to work interdisciplinary and feel at home at the interface of scientific, technical, and business issues
• Able to cope with challenging situations and to thrive in a rapid-paced and constantly changing environment
• Highly skilled working with MS Office programs such as PowerPoint, Word, and Excel
• Certifications (incl. professional qualifications) i.e. ACCA, GPHR, CIPS, PgMP
• Past, self-reliant work as a Product/ marketing Manager is preferred
• Project management experience will be a plus