Data Protection Product Marketing Manager

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As a Product Marketing Manager at HPE Storage, you will drive go-to-market strategies, craft messaging, and enable sales teams to position solutions effectively, acting as a bridge between product management, sales, customer success, and marketing.

Responsibilities:

• Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware
• Create and maintain messaging frameworks tailored to target personas, industries, and use cases
• Define and execute go-to-market strategies for existing and new product offerings
• Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives
• Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs
• Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars
• Conduct market research to identify trends, customer pain points, and competitive insights
• Translate research findings into actionable recommendations for product positioning and differentiation
• Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides
• Partner with sales teams to ensure they are equipped to effectively communicate product value to customers
• Work closely with customer success teams to identify and showcase customer success stories
• Leverage customer feedback to refine messaging and influence product roadmap decisions
• Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing

Requirements:

• BA or BS in Marketing or related field
• 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions
• Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions
• Proven track record of developing go-to-market strategies and crafting compelling product narratives
• Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams
• Deep understanding of customer pain points, competitive landscape, and market trends
• Strategy, planning, and execution for product launches
• Equipping sales teams with tools, training, and collateral
• Developing core narratives, positioning, and assets
• Acknowledged mastery of marketing principles, practices, tactics and tools
• Exceptional communication, storytelling, and presentation skills
• In-depth understanding of the industry, offering categories and company offerings/strategy
• Strong project and budget management skills
• Excellent written/oral communications
• Strong analytical skills
• Excellent interpersonal skills
• Ability to build, manage and influence virtual teams
• Exceptional negotiating skills
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company
• Strong influencing and consensus-building skills
• Conflict-resolution skills
• MBA
• Alliance marketing and/or partner marketing experience