Key skills
Distribution/Channel MarketingMDF ProgramsSaaS experienceCybersecurity knowledgeEvent managementMicrosoft products knowledgeSales Enablement collaborationBudget managementPartner educationSaaSSales
About this role
Huntress is a fully remote cybersecurity company dedicated to protecting businesses with enterprise-grade security solutions. The Senior Channel Marketing Manager will lead marketing initiatives with strategic distribution partners to enhance the company's market presence and drive growth through managed service providers and value-added resellers.
Responsibilities:
- Serve as the single point of marketing contact for Huntress’s top-tier distributors (e.g., Dicker Data, Climb, Ingram Micro, Sherweb)
- Align Distribution marketing activities with Huntress sales quotas to ensure "through-partner" campaigns drive actual pipeline
- Manage the Distribution MDF Lifecycle: From proposal and budget approval to execution and ROI proof-of-performance
- Deploy "Campaigns-in-a-Box" and multi-touch digital campaigns tailored for both MSPs and VARs
- Own the presence of Huntress at distribution-led roadshows, national conferences, and virtual summits
- Develop high-engagement experiences for in-person events that move distribution partners and customers through the funnel from "curious" to "closed won"
- Collaborate with the Sales Enablement team to ensure distributors are equipped with the latest Huntress messaging and sales tools
- Monitor partner health metrics to identify where marketing intervention is needed to re-engage "silent" partners
- Incentive Alignment: Understand Microsoft’s partner incentives (like CO-OP or CSP rebates) to help partners use those funds or "points" in conjunction with Huntress offerings
Requirements:
- 3+ years of experience in Distribution/Channel Marketing within SaaS and/or Cybersecurity
- Deep understanding of the Distribution MSP/Reseller business models, MDF Programs, and how they consume security products
- Must have some understanding of Microsoft and their products, alliances, and marketplace
- Proven track record of managing $1M+ in MDF budgets with rigorous attention to execution, compliance, and ROI
- Experience working Channel/Partner events - trade shows, conferences, etc
- Familiar with tools - Monday, PRM, ZIp, etc are a plus