Senior Program Manager - Product Marketing

New Relic is a global team of innovators and pioneers dedicated to shaping the future of observability. They are seeking a Program Manager to provide strategic planning, project management, and operational support across product marketing activities, driving collaboration to ensure successful product launches and marketing initiatives.

Responsibilities:

• Drive impact by working directly with leadership and teammates from across marketing and other parts of the organization
• Lead and track all planning, kick-offs, execution, delivery, and reporting related to product launches
• Support other key marketing initiatives
• Participate in strategic marketing planning sessions to flesh out vital launch briefs, messaging, and marketing program requirements
• Develop collaborative relationships with other Marketing and Product teams and internal partners, building consensus in a sometimes ambiguous, fast-paced environment
• Run all execution across the Product Marketing organization via the team’s project management tool, Asana
• Review programs and project deliverables via briefs and schedule scoping meetings as needed
• Set up and maintain up-to-date project work plans and editorial calendars, and revise as appropriate to meet changing needs and requirements
• Identify resources needed and assign individual responsibilities while balancing the workload of the team
• Handle day-to-day operational aspects of the program and underlying projects, using weekly team meetings to align
• Work with other Program Directors to update our unified view of the global marketing portfolio of campaigns and programs, and maintain an integrated marketing calendar/roadmap
• Provide weekly status updates to program and project owners, as well as our execs
• Effectively apply the PMO team’s methodology and implement project standards
• Assist in building and/or updating decks as needed to drive exec reviews and status updates
• Preemptively identify and handle risks, raising issues when needed to remove blockers
• Ensure project briefs, messaging and other relevant documents, and files are complete, current, and stored appropriately on our Google shared drive
• Establish and maintain relationships with external contractors/partners/vendors and handle contracts and internal procurement processes
• Provide project management for other high-priority Marketing projects as needed
• Support other process improvements associated with integrated planning and execution of programs

Requirements:

• 5+ years of program management experience with integrated marketing work at a SAAS company
• Strong leadership capabilities to advise on goal setting, developing roadmaps, and resource planning to teams working through sophisticated programs and launches
• Proven experience establishing relationships, working with, and knowledge of the following department operations and production: Product Marketing, Creative, Video, Demand Generation, Content Marketing, Customer Marketing, Corporate Communications and PR, Social Marketing, and Developer Relations
• Business insight and ability to make good judgments and decisions based on information available
• Ability to analyze and implement processes and procedures to improve efficiency and effectiveness
• An entrepreneurial demeanor and self starter with demonstrated ability to achieve bold goals despite opposing priorities
• Proficient in program management fundamentals — team building, role definition, risk management, work breakdown, project tracking, etc
• Excellent written and oral communication skills that provide the necessary context, analysis and recommendations to drive action
• Experience in marketing enterprise technology - Software as a Service - with a B2B focus
• Experience working with project management tools, particularly Asana
• Understanding of digital marketing funnel and lead management
• Understanding of an engineer's role and the developer community