Growth Marketing Manager, Conversion & Experimentation

Greenlight Financial Technology is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Growth Marketing Manager to optimize the digital customer journey across their fintech ecosystem, focusing on conversion rate optimization and marketing performance tracking.

Responsibilities:

• Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
• Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
• Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
• Prioritize tests using impact/effort/confidence frameworks
• Document experiment learnings to inform product, marketing, and lifecycle strategy
• Own onsite product merchandising strategy across web and Amazon storefronts
• Optimize how financial products and plans are presented, compared, and prioritized
• Test plan positioning, pricing presentation, bundling, and anchoring strategies
• Improve product comparison frameworks to reduce decision friction
• Refine value proposition messaging for different audience segments and traffic sources
• Collaborate with product and pricing teams on offer structure and onsite optimizations
• Design seamless transitions from marketing pages into registration and KYC flows
• Reduce friction between onsite conversion and account creation
• Optimize multi-step signup experiences and form completion rates
• Improve mobile-first conversion experiences
• Ensure compliance and trust signals are integrated without negatively impacting conversion
• Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens

Requirements:

• 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
• Proven track record increasing conversion rates through experimentation and UX optimizations
• Hands-on experience managing MarTech stacks and marketing tracking implementations
• Experience collaborating with marketing, product, engineering, analytics and lifecycle teams
• Ability to manage Shopify site, apps and funnel optimizations for ecommerce
• Experience overseeing Amazon storefronts and product listing page optimizations
• Experience in fintech, financial services, or regulated industries preferred
• Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
• Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
• Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
• Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
• Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
• Maintained clear documentation for event schemas, tracking plans, and tagging governance
• Supported campaign launches through tracking validation, troubleshooting, and debugging