Director of Product & Customer Marketing

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. They are seeking a Director of Product & Customer Marketing to lead and evolve their product and customer marketing functions, driving revenue growth across the customer lifecycle.

Responsibilities:

• Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes
• Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion
• Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success
• Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion
• Deliver high-impact sales enablement that supports deal acceleration and revenue growth
• Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions
• Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation
• Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue
• Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth
• Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community
• Improve and scale customer communications and education programs to increase product usage and lifetime value
• Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion
• Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities
• Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience
• Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs
• Serve as a voice of the customer and market, influencing decisions that impact growth and retention
• Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence
• Balance strategic planning with hands-on execution, particularly as programs continue to mature

Requirements:

• 7-10 years of progressive B2B SaaS marketing experience, with deep expertise in product marketing
• Experience building or scaling customer marketing / lifecycle programs, including retention and expansion initiatives
• Strong understanding of SaaS growth levers, including acquisition, conversion, retention, and expansion
• Proven track record of driving measurable business and revenue impact through marketing
• Experience working cross-functionally with Sales, Product, and Customer Success
• Exceptional skills in positioning, messaging, and storytelling
• Experience leading go-to-market strategy and product launches
• Data-driven mindset with the ability to define KPIs and optimize performance
• Experience marketing to SMBs or mid-market customers (inventory, ERP, or adjacent categories a plus)
• Strategic thinker who can own vision while executing tactically
• Builder mindset with experience expanding and maturing programs
• Strong collaborator who can influence across teams and senior stakeholders
• Comfortable operating in a fast-paced, growth-stage SaaS environment
• Self-starter who thrives in ambiguity and takes ownership
• Excellent communication and stakeholder management skills