Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient. They are seeking a Senior Manager of Growth Marketing who will design and implement strategies to drive growth and revenue, focusing on building demand programs and leveraging data-driven decisions across the Americas.
Responsibilities:
- Build and scale digital demand programs that generate pipeline across Enterprise and Commercial/Volume segments for the Americas
- Own full-funnel growth strategy from lead acquisition to opportunities including paid, ABM, lifecycle, and conversion optimization
- Design and run always-on demand engines using AI and automation
- Partner with Sales and SDR teams to improve pipeline coverage, deal acceleration, velocity, and conversion
- You love data, you can tell a story leveraging data, and you love looking ahead to drive data and insight driven recommendations
- Help to launch account-based digital plays using buyer intent, AI tools, and personalization
- Continually experiment and optimize – landing pages, ads, email sequences, offers, and journeys, personas and messaging
- Own budget allocation and performance forecasting across digital channels
Requirements:
- 6–8+ years in Growth, Digital Demand Gen, Performance Marketing, or Revenue Marketing
- Proven ownership of pipeline targets or influenced revenue
- You've built measurable pipeline — not just leads
- You're AI-native and already use AI tools to scale and accelerate output
- You're fluent in B2B SaaS growth marketing
- You know how to win in digital (LinkedIn, SEM, paid social, retargeting, content engines)
- You can move quickly from strategy to execution
- You love data-driven decision making and never run a campaign without a hypothesis
- You create clarity and momentum and are built for high-performance teams
- Strong ABM + intent data experience (eg 6sense, Tableau and Power Bi)
- Deep MarTech/GTM experience across: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, plus AI tools
- Strong experimentation mindset with funnel optimization
- Experience in AI startups, SaaS, cybersecurity, DevOps, or data tech preferred