Home Warranty Consumer Marketing Manager

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. They are seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within their home warranty business, focusing on driving renewal conversion and leveraging direct-to-consumer marketing strategies.

Responsibilities:

• Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance
• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs
• Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments
• Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance
• Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion
• Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience
• Leverage AI and advanced martech to improve growth, efficiency, and personalization
• Use customer data and insights to drive strategy, optimize performance, and inform recommendations
• Track, analyze and report on campaign performance, identifying trends and improvement opportunities
• Lead research initiatives including message testing, naming, offer placement, and comprehension studies
• Act as SME for retail and home services, marketing research and competitive analysis
• Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene
• Ensure compliance, brand consistency, and accuracy across all deliverables
• Align lifecycle and renewal marketing programs with broader business objectives

Requirements:

• Bachelor's degree in Marketing, Business Administration, Product Management, or related field
• Home Warranty or home services industry experience
• A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
• A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution
• Demonstrated success in driving renewal conversion and retention performance
• Experience in working in a matrixed, fast-paced, dynamic environment
• Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles
• 4 years in product marketing including brand, positioning, promotions, research, and sales support
• Experience in customer, client, and market research
• Proficiency with martech and analytics tools; GA4 preferred experience
• Self-starter with strong accountability, urgency, and ownership mindset