Growth / Performance Marketer

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. They are seeking a rigorous, experiment-driven growth and performance marketer to own paid acquisition and funnel performance, building the testing infrastructure and playbook from the ground up.

Responsibilities:

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings
• Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate
• Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results
• Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result
• Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR
• Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking
• Maintain a living testing log: every test, its hypothesis, result, and what we do next
• Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

Requirements:

• 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand
• Formal A/B testing experience — you've designed, run, and documented structured experiments at scale, not just toggled ad variants
• Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives
• Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube)
• Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category
• Direct response mindset — you think in CAC and payback period, not reach or impressions
• Comfort owning a budget and a number independently without a team underneath you
• Professional-level English communication and availability to work U.S. business hours
• Agency background — hands-on paid campaign ownership across DTC or health clients
• Has built or inherited a test-and-learn program and can walk through their testing cadence, prioritization method, and how they documented learnings
• Can describe a test that failed and what they did with the result
• Has a point of view on how to run creative tests on Meta without burning budget — e.g. DCO vs. manual variants, when to call a test early
• Knows the difference between a landing page conversion problem and a traffic quality problem
• Has worked across multiple DTC or health clients and can draw on cross-account pattern recognition
• If coming from an agency — has transitioned or is ready to shift from multi-client breadth to single-brand depth and full ownership
• GLP-1 / weight loss category experience
• Advertorial / pre-lander formats
• LegitScript or FDA-regulated brand experience
• Hims/Hers, Ro, Found, or Calibrate alumni
• Multivariate testing tools (VWO, Optimizely)
• UGC creative strategy
• HubSpot + Meta Pixel attribution