Growth Marketing Manager, Scaled Success

Figma is a company on a mission to make design accessible to all, and they are seeking a Growth Marketing Manager, Scaled Success. In this role, you will define and build Figma's approach for supporting and growing self-serve and unmanaged customers, while designing integrated systems to drive growth and enhance customer experience.

Responsibilities:

• Define and build Figma’s scaled success approach for self-serve and unmanaged customers
• Design how product, lifecycle, support, and human touch work together across the customer journey
• Partner with Growth Product and Billing to improve self-serve experiences and drive expansion
• Run experiments across digital and human-touch channels to understand what drives impact
• Identify key growth levers (e.g., seat expansion, upgrades, add-ons) and turn them into scalable programs
• Drive alignment across Marketing, Product, Support, Sales-assist teams, Enterprise Customer Experience, and Data Science

Requirements:

• 8+ years in growth, lifecycle, monetization, or scaled customer success roles
• Experience building strategy and systems from scratch in a high-growth environment
• Strong cross-functional leadership and ability to influence without authority
• Deep analytical rigor, including experimentation and measurement
• Clear communication and executive presence
• Experience working across self-serve and sales-assisted segments
• Experience using AI or automation to scale programs
• Hands-on experience optimizing billing or monetization flows with Product