Senior Field Marketing Manager, West Region

Workiva is a company focused on providing innovative solutions in the SaaS sector, and they are seeking a Senior Field Marketing Manager for the West region. This role involves owning the strategy and execution of regional field marketing event programs to drive pipeline generation and revenue acceleration while collaborating with sales and cross-functional teams.

Responsibilities:

• Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget
• Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey
• Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities
• Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals
• Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities
• Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments
• Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI
• Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership

Requirements:

• 6+ years of experience in field marketing, event management, or demand generation, specifically within the B2B SaaS or technology sector
• Experience managing end-to-end event logistics and regional marketing programs that drive measurable pipeline growth
• Undergraduate degree or equivalent combination of relevant career experience and expertise
• Remote role; location in the Western U.S. region preferred
• Data-Driven Pipeline Strategy: Proficiency in Salesforce (SFDC) and QuickSight to conduct analyses and provide recommendations on field programs to achieve regional pipeline goals
• Cross-Functional Collaboration: Proven ability to achieve results working with Sales Leadership, extended marketing teams, and partners
• Operational Autonomy: Self-motivated and innovative, with the ability to lead projects independently and within a close team in a fast-paced, matrixed environment
• Agile Project Management: Highly organized and efficient, with the ability to develop and measure an evolving regional plan
• Strategic Communication: Strong ability to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders