Senior Analyst - Additional Card Member Loyalty Marketing

American Express is a company built on a long history of innovation and commitment to customer service. The Senior Analyst will play a key role in enabling loyalty marketing strategies and executing onboarding communications to engage Additional Card Members, while collaborating with various partners across the organization.

Responsibilities:

• Own Additional Card onboarding email curriculum and end to end execution of onboarding communications to drive early Additional Card Member engagement
• Serve as subject matter expert for customer marketing, partnering closely with Product teams to provide marketing colleagues with latest customer insights, positioning, messaging, and benefit claims/T&Cs
• Identify and detail key opportunities to improve the end-to-end customer experience for Additional Card Members
• Monitor performance metrics, analyze data, and support optimizations to improve engagement and campaign effectiveness