Performance Ads Specialist - Google Shopping Ads

Uber is a leading technology company that is seeking a Performance Ads Specialist - Google Shopping Ads to join their CPG Advertising Operations Team. This role focuses on managing and optimizing offsite ad offerings, particularly through Google Merchant Center, while collaborating with various teams to enhance advertising performance.

Responsibilities:

• Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
• Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
• Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber's engineering teams
• Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber's offsite listings remain highly competitive
• Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site
• Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
• Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
• Work with our data teams to utilize our platform's audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
• Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve 'Quality Score' + CTR
• Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice
• Act as the technical subject matter expert for our Sales and Account Management teams when pitching offsite capabilities to top-tier brand partners