Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. The role will work across AWS Software & Technology partners globally to develop and implement strategic marketing plans that drive awareness, demand, and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies and hands-on experience in integrated marketing and partner marketing.
Responsibilities:
- Work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue
- Partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement
- Develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth
- Work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners
- Build and convey compelling value propositions and content with technology partners
- Identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS
- Communicate effectively across both technical and non-technical audiences
- Handle multiple projects at once, and be comfortable dealing with ambiguity and rapidly changing priorities
- Ideate, build, execute, measure, and optimize programs that deliver value to customers and partners