Sr. Social Media Marketing

Pumpkin is a corporate holding company managing a diverse portfolio of modern pet health brands. They are seeking a Social Media Marketing Manager to build and lead a comprehensive social media program, focusing on brand awareness, community engagement, and demand generation.

Responsibilities:

• Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework
• Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention
• Establish the governance model (policies, workflows, R&R’s, escalation paths)
• Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care
• Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives
• Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets)
• Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms
• Maintain brand voice consistency while adapting messaging appropriately by channel and audience
• Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences
• Develop a community strategy that fosters conversation, advocacy, and loyalty
• Identify partnerships, influencers, and UGC opportunities to increase reach and credibility
• Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns
• Build reporting to track contribution toward pipeline, lead quality, CAC, and conversions
• Optimize targeting, messaging, and creative to drive measurable business outcomes
• Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues
• Develop and oversee first-response guidelines for customer inquiries, complaints, and escalations
• Partner with Customer Experience, PR/Communications, and Legal on issue management and crisis communication protocols
• Ensure consistent and timely responses to social inquiries, working cross-functionally as needed
• Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction
• Produce dashboards and executive reporting that clearly communicate performance and insights
• Continuously test and iterate creative, messaging, and formats based on data
• Serve as the organization’s social media subject matter expert, guiding stakeholders and educating teams on best practices
• Work closely with Brand, PR/Comms, Customer Support, Product Marketing, HR/Talent Brand, and Sales
• Build a scalable operating model that can support future team growth

Requirements:

• 5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys
• Demonstrated success building or significantly scaling a social media function
• Expertise in paid + organic social strategy and execution
• Strong writing, storytelling, and creative development skills
• Proficiency with social tools (e.g. Sprinklr)
• Experience with social listening, customer care programs, and issues management
• Analytical mindset with a track record of using data to drive decisions and optimize performance
• Familiarity with customer support processes or crisis comms
• Background in community management or influencer marketing
• Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus
• Ability to thrive in a fast-paced environment and build structure where it doesn't yet exist