Influencer Marketing Manager

Nectar Consulting is a marketing agency that provides account management and creative services for consumer product brands. They are seeking a strategic and results-driven Influencer Marketing Manager to own the full lifecycle of influencer campaigns, focusing on driving engagement, brand awareness, and measurable sales lift.

Responsibilities:

• Lead end-to-end influencer marketing strategy, including discovery, outreach, negotiation, seeding, and campaign execution for consumer product brands
• Identify and vet nano, micro, mid-tier, and macro-influencers whose audiences align with client target demographics and brand values
• Manage outreach, relationship building, and contract negotiations to secure high-performing partnerships
• Coordinate product seeding, content briefs, and creative direction while ensuring all deliverables meet brand guidelines and performance goals
• Secure, review, and approve influencer-generated content (UGC, videos, stories, posts) and facilitate timely posting across Instagram, TikTok, YouTube, and other platforms
• Handle internal payment processing, invoicing, and reconciliation in coordination with the finance and account management teams
• Track and analyze campaign performance using platform analytics, iDerive, and Google Analytics to measure ROI, engagement, and sales impact
• Partner closely with the paid social team to integrate influencer content into Meta and TikTok ad campaigns for maximum amplification
• Conduct regular influencer audits and contribute to new-business proposals with strategic recommendations and projected results
• Oversee and manage virtual assistants or junior team members on outreach and content tracking tasks

Requirements:

• 4+ years of hands-on experience managing influencer marketing campaigns for consumer product or e-commerce brands
• Proven track record of building and scaling influencer programs that drive measurable sales (Amazon, Shopify, or DTC)
• Strong negotiation and communication skills with the ability to secure favorable rates and deliverables from influencers
• Experience with influencer platforms and tools (Aspire, Grin, CreatorIQ, IMAI, or similar) and deep knowledge of Instagram, TikTok, and YouTube creator ecosystems
• Proficient in campaign analytics, reporting, and forecasting performance with Google Analytics and platform-native insights
• Understanding of how influencer content integrates with paid social and email marketing for greater overall impact
• Excellent written and verbal communication skills with proven experience in client-facing or cross-functional roles
• Highly organized and self-motivated, with the ability to manage multiple campaigns in a fully remote environment
• Agency experience preferred
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• TikTok Shop & Amazon influencer programs
• Google Analytics (GA4)
• Google Tag Manager
• Excel and Microsoft Office
• Project management tools (e.g., Monday.com)
• Experience with A.I. tools for content ideation or outreach