Senior Product Manager (Mortgages, Loans)

NerdWallet is on a mission to bring clarity to all of life’s financial decisions, and they are seeking a Senior Product Manager to optimize growth funnels and user experiences in their Consumer Lending vertical. The role involves developing product roadmaps that enhance performance marketing and conversion rates for Mortgage and Personal Loan products while collaborating closely with Engineering, Data Science, and Performance Marketing teams.

Responsibilities:

• Lead a rigorous "test and learn" roadmap across our lending funnels, using A/B testing and behavioral analytics to optimize user engagement
• Partner with Marketing and SEO to ensure our product experience is deeply aligned with acquisition strategies, maximizing the value of every website visitor
• Act as the primary connective tissue between Engineering, Data Science, and Marketing to ensure our technical architecture supports complex growth logic
• Own the digital-to-human handoff strategy, ensuring a seamless journey from a user's initial search to final loan fulfillment
• Build product experiences that maximize user lifetime value by intelligently re-engaging users through personalized "next-best-action" features and lifecycle triggers
• Developing data-driven, personalized landing pages that automatically adjust based on a user’s credit/financial profile or search intent
• Partnering with our in-house brokerage to build a seamless, self-service digital application flow that allows users to move from "searching" to "submitted" with minimal human intervention
• Collaborating with the Performance Marketing team to build "experiment-first" funnels that lower CAC through rapid UI/UX iteration

Requirements:

• 7+ years of experience in product management, specifically focused on conversion rate optimization, ecommerce funnels, or performance marketing—ideally within fintech, lending, or mortgage sectors
• Proven track record of managing high-traffic web experiences, with a deep understanding of how to bridge SEO and Paid Acquisition strategies with product-led growth
• Demonstrated success in launching complex product initiatives that move the needle on core business KPIs like CAC, LTV, and Conversion Rate
• Technical acumen, including the ability to understand codebases at a high level and proficiency in SQL skills for querying and analyzing data
• Expert-level experience with A/B testing frameworks, user research, and behavioral analytics (e.g., Amplitude, Tableau, Google Analytics, or similar) to drive iterative product improvements
• Highly comfortable working with engineering teams to define API integrations, technical workflows, and data orchestration between front-end experiences and back-end CRMs
• Exceptional ability to 'connect the dots' across Engineering, Data Science, and Marketing, translating complex technical constraints into clear business outcomes
• Proven ability to drive alignment and execution across cross-functional teams without direct authority, particularly in a fast-paced, candid environment
• A passionate defender of the user experience who can balance empathy for the consumer with the commercial needs of a high-growth lending business
• Experience in the financial services sector, particularly in consumer finance (mortgages, personal loans, or similar)
• Familiarity with regulatory considerations in consumer finance
• Exposure to data science or machine learning concepts in product development