Sr. Event Marketing Manager - Adaptive Planning

Workday is a Fortune 500 company and a leading AI platform for managing people, money, and agents. They are seeking a Senior Event Marketing Manager for the Adaptive Planning business unit, responsible for the strategy and execution of high-impact executive-level events across North America. The role involves designing premium experiences that drive senior-level engagement and pipeline impact while partnering closely with various teams within the organization.

Responsibilities:

• Own the end-to-end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across North America
• Design and deliver C-suite–caliber experiences (executive dinners, roundtables, private briefings, customer councils) that drive senior-level engagement and pipeline impact
• Lead planning and on-site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
• Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts
• Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments
• Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI
• Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post-event outcomes
• Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance
• Act as a calm, authoritative leader on-site—anticipating issues, solving in real time, and delivering consistently high-quality execution