Parloa is a company dedicated to transforming customer conversations through agentic AI, aiming to enhance the customer experience. They are seeking a Senior Performance Marketer to lead their global acquisition strategy, focusing on driving measurable growth and revenue through data-driven performance marketing efforts.
Responsibilities:
- Own global paid acquisition strategy across search, social, display, retargeting, and emerging channels toward ICP accounts
- Drive pipeline growth, not just leads — align performance to revenue and sales outcomes
- Continuously optimize budget allocation based on ROI and pipeline contribution
- Leverage 6sense to drive account-based acquisition, intent-based targeting, and pipeline acceleration
- Design and execute rigorous A/B testing across creatives, landing pages, messaging, targeting, and bidding strategies
- Identify high-leverage growth opportunities and scale what works quickly
- Apply structured experimentation frameworks to unlock step-function growth
- Drive paid channels, including Google ads (search & display), paid social (LinkedIn, YouTube, Meta) and more
- Collaborate closely with Sales, MarOps, Content, and Product Marketing to align targeting with ICP, personas, and vertical strategy
- Influence creative direction with performance insights (e.g., video vs. static, persona-led messaging)
- Act as a strategic thought partner to marketing leadership on growth investments
Requirements:
- 6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
- Demonstrated success scaling the pipeline and revenue through paid acquisition
- Strong hands-on experience with 6sense (or equivalent intent-based ABM platform)
- Proven track record of managing and scaling six-figure+ monthly budgets efficiently
- Highly data-driven with deep comfort in metrics, modeling, and performance analysis
- Extremely detail-oriented — able to spot inefficiencies others miss
- You should be growth-obsessed and experimentation-led, and comfortable operating in ambiguity and scaling processes
- High standards for execution and accountability