Sr Performance Marketing Manager

Parloa is a company dedicated to transforming customer conversations through agentic AI, aiming to enhance the customer experience. They are seeking a Senior Performance Marketer to lead their global acquisition strategy, focusing on driving measurable growth and revenue through data-driven performance marketing efforts.

Responsibilities:

• Own global paid acquisition strategy across search, social, display, retargeting, and emerging channels toward ICP accounts
• Drive pipeline growth, not just leads — align performance to revenue and sales outcomes
• Continuously optimize budget allocation based on ROI and pipeline contribution
• Leverage 6sense to drive account-based acquisition, intent-based targeting, and pipeline acceleration
• Design and execute rigorous A/B testing across creatives, landing pages, messaging, targeting, and bidding strategies
• Identify high-leverage growth opportunities and scale what works quickly
• Apply structured experimentation frameworks to unlock step-function growth
• Drive paid channels, including Google ads (search & display), paid social (LinkedIn, YouTube, Meta) and more
• Collaborate closely with Sales, MarOps, Content, and Product Marketing to align targeting with ICP, personas, and vertical strategy
• Influence creative direction with performance insights (e.g., video vs. static, persona-led messaging)
• Act as a strategic thought partner to marketing leadership on growth investments

Requirements:

• 6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
• Demonstrated success scaling the pipeline and revenue through paid acquisition
• Strong hands-on experience with 6sense (or equivalent intent-based ABM platform)
• Proven track record of managing and scaling six-figure+ monthly budgets efficiently
• Highly data-driven with deep comfort in metrics, modeling, and performance analysis
• Extremely detail-oriented — able to spot inefficiencies others miss
• You should be growth-obsessed and experimentation-led, and comfortable operating in ambiguity and scaling processes
• High standards for execution and accountability