Local Marketing Manager - House of Sport (Central District)

DICK’S Sporting Goods is a company that believes in the positive impact of sports on lives. The Local Marketing Manager will lead a team of marketing specialists, develop innovative local marketing strategies, and foster community partnerships to drive brand engagement.

Responsibilities:

• Lead, coach, and develop a team of Local Marketing Specialists. Provide ongoing feedback, training, and performance management to ensure high engagement, executional excellence, and development of future leaders
• Foster a culture of collaboration, creativity, and accountability across the team, creating an environment where teammates feel empowered to take initiative and innovate
• Celebrate wins—big and small—to build momentum and reinforce team morale
• Recruit, hire and onboard Local Marketing Specialists to ensure a smooth launch of a new store or seamless transition of an existing store
• This role requires regular travel to store locations to connect with team members, assess field performance, and identify opportunities for innovation and impact
• Serve as a strategic connector between field teams, corporate stakeholders, and external partners, ensuring alignment, innovation, and operational excellence across all marketing touchpoints
• Foster a culture of collaboration and continuous improvement across the broader marketing team and cross-functional partners
• Actively participate in weekly & monthly district leadership meetings and pod travel
• Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling, partner and vendor relationships, events, and programs
• Lead the development and oversee the implementation of innovative local marketing strategies that align with cross-functional goals, elevate the HOS brand and its 4 pillars (Experience, Product, Community, Service), and drive traffic & athlete engagement
• Monitor and analyze competitive activity to activate proactive and defensive strategies that expand market share and sustain brand leadership
• Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings
• Oversee the development of community partnerships, sponsorships, and local activations
• Guide teams in identifying high-impact opportunities and measuring ROI
• Collaborate with Field Marketing team to deliver a best-in-class experience for our league partners at the HOS stores
• Collaborate with the national partnerships team to activate locally, amplifying brand presence through tailored community experiences and grassroot efforts
• Partner with the DICK’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports
• Leverage data analytics and athlete insights to evaluate campaign performance, identify trends, and inform future marketing strategies
• Manage local marketing budgets across multiple locations. Ensure efficient allocation of resources and adherence to financial guidelines

Requirements:

• Bachelor's Degree in Marketing, Advertising, Business Administration, Communications, or related field
• 5-7 years experience in multi-location marketing, team leadership, community engagement, retail or experiential marketing
• Candidates must be able to travel approximately 50% of the time within the district
• Candidates must live within the Central district or be open to relocation
• Cameras must be on during all virtual interviews
• AI tools are not permitted to be used by the candidate during any part of the interview process
• Offers are contingent upon a satisfactory background check which may include ID verification