Global Senior Marketing Manager Insights and Analytics (ROI)

GE HealthCare is a leading global medical technology and digital solutions innovator. The Global Senior Marketing Manager - Insights & Analytics (ROI) drives the development and execution of marketing measurement frameworks and performance analytics, guiding investment decisions and enhancing digital maturity.

Responsibilities:

• Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing
• Support development of ROI measurement programs by creating models, dashboards, and methodologies
• Design and implement algorithms that help analyze critical key performance indicators, market performance and overall organizational health performance
• Provide insights that guide portfolio-level investment decisions and campaign optimization
• Generate insights into specific digital channel effectiveness and customer behavior
• Translate analytics into actionable guidance for optimization
• Develop and automate dashboards and performance scorecards
• Ensure alignment with digital governance standards and data consistency
• Collaborate with IT and data teams to enhance pipelines and integrate new data sources
• Create mission critical launch success measures, dashboards and regular reported out insights to help marketing teams understand opportunities and success
• Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams
• Train marketers on KPI standards, dashboards, and measurement frameworks
• Support global best practice sharing and analytics methodology alignment

Requirements:

• Bachelor's degree in Marketing, Data Science, Analytics, Economics, Statistics, or related field
• 5+ years' experience in marketing analytics or related functions
• Expertise with MMM, attribution modeling, A/B testing, and multi-channel analytics
• Proficiency with SQL, Python, R, and BI platforms
• Strong ability to synthesize complex data and communicate insights
• Experience in B2B healthcare or digital transformation environments
• Familiarity with marketing technology stacks and digital platforms
• Experience in global matrixed organizations
• High intellectual curiosity, agility, and comfort navigating ambiguity