Marketing Campaign Manager, IP&E

Arrow Electronics is seeking a Marketing Campaign Manager, IP&E to plan, execute, and optimize marketing campaigns for their Global Components business. The role involves collaborating with cross-functional teams to align campaign objectives and ensure effective go-to-market execution.

Responsibilities:

• Plan and manage marketing campaigns in support of Global Components, IP&E related priorities
• Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing
• Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively
• Work cross-functionally with marketing teams to coordinate execution across channels and programs
• Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis
• Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals
• Track, analyze, and report on campaign performance, translating results into insights and recommendations
• Use performance data and learnings to optimize in-flight campaigns and inform future planning

Requirements:

• 10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments
• Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement
• Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance
• Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities
• Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams
• Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments
• Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions
• Strong planning and budget management skills, including forecasting, pacing, and performance reporting
• Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution
• Direct experience in electronics distribution, components, or B2B technology, particularly within IP&E (Interconnect, Passive & Electromechanical) or adjacent product categories
• Experience supporting IP&E product groups or suppliers, including translating technical product positioning into effective marketing programs
• Working knowledge of go-to-market planning and campaign measurement in complex, multi-stakeholder B2B environments
• Experience collaborating across marketing, product, supplier, and sales teams to align priorities and drive execution