Associate Director, Growth Marketing

Jerry.ai is a profitable pre-IPO startup redefining car ownership through artificial intelligence and machine learning. They are seeking a Growth Marketing Lead to identify, launch, and scale new customer acquisition channels while pioneering the use of AI agents in marketing operations.

Responsibilities:

• Own end-to-end channel expansion: research, prioritize, launch, and iterate across a diverse mix of paid and partnership-based channels (e.g., affiliates, direct mail, social platforms, emerging ad networks)
• Shape the innovative channel roadmap — identifying the highest-potential opportunities and making the strategic case for where Jerry should invest next
• Apply strong marketing fundamentals — audience targeting, bidding strategies, creative development, and landing page optimization — across varied and novel channel contexts
• Pioneer the adoption of AI agents in marketing operations: identify where AI can accelerate testing, automate workflows, and unlock capabilities that weren't previously possible
• Design and execute rigorous experiments: form hypotheses, define success metrics, run tests, interpret results, and scale what works
• Analyze performance across full-funnel metrics (CAC, LTV, ROAS, incrementality), identify trends, and translate data into clear strategic recommendations that influence resource allocation and company priorities
• Partner closely with product, data, and creative teams to build the infrastructure and assets that make new channels succeed

Requirements:

• 4+ years of experience in performance or growth marketing, with meaningful exposure across multiple channels (paid social, affiliates, direct mail, emerging platforms, or similar)
• Strong foundational understanding of core marketing levers — bidding, targeting, creative, and landing page optimization — and the ability to apply them across diverse and unfamiliar contexts
• Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality) and a knack for storytelling through data
• Genuine creative acumen — you have a point of view on what makes compelling creative and can partner effectively with designers and copywriters to bring ideas to life
• Curiosity and resourcefulness: energized by channels and problems you haven't fully solved before, and know how to get up to speed fast
• Thrives in ambiguous, fast-paced environments with an ownership mentality — you are not satisfied with 'good enough'
• Consulting background (ideally MBB or equivalent) preferred, with demonstrated ability to structure complex problems, prioritize ruthlessly, and communicate clearly to senior stakeholders
• Excited about — and ideally experienced with — applying AI tools and agents to accelerate marketing work, not just as a productivity hack but as a strategic capability