Sr District Marketing Manager

Guild Mortgage Company, closing loans and opening doors since 1960, is dedicated to serving homeowners and buyers. They are seeking a Senior District Marketing Manager to lead marketing strategies and initiatives, driving brand awareness, customer engagement, and revenue growth across multiple locations.

Responsibilities:

• Manage District Marketing Managers for the District and Region
• Develop and implement comprehensive marketing strategies aligned with the company’s objectives
• Analyze market trends, customer insights, and competitive landscape to identify opportunities and threats
• Create and manage district-specific marketing plans to drive brand awareness and sales growth
• Lead, mentor, and develop a team of marketing professionals to achieve district goals
• Foster a collaborative and innovative team environment
• Conduct regular performance evaluations and provide constructive feedback
• Develop and maintain strong relationships with key stakeholders and partners
• Oversee the planning, development, and execution of marketing campaigns across various channels (digital, social media, events, traditional media, etc.) for the district
• Monitor, analyze, and report on campaign performance metrics to optimize future efforts
• Manage the district marketing budget and ensure cost-effective use of resources
• Ensure consistent brand messaging and identity across all marketing channels and materials, and that content created and distributed follows company brand guidelines and compliance standards/requirements
• Collaborate with the broader marketing teams to align district initiatives with the overall brand strategy
• Conduct market research to stay updated on industry trends and customer preferences
• Utilize data and analytics to measure marketing effectiveness and ROI
• Generate and share actionable insights to drive marketing decisions and strategies
• Build and maintain relationships with community organizations, local media, and influencers
• Represent the company and its values at industry events, trade shows, and community activities
• Develop and implement PR strategies to enhance the company’s presence

Requirements:

• Bachelor's Degree directly related to the position or equivalent, required
• Minimum five years in marketing execution and management, with a focus on multi-location experience or district-level marketing