Senior Marketing Operations Analyst

Harvey is a company transforming legal and professional services through AI and a robust platform. They are seeking a Senior Marketing Operations Analyst to enhance their marketing infrastructure, integrate martech systems, and support analytics and reporting efforts.

Responsibilities:

• Grow, support and maintain the administration, configuration, and integration of our core martech stack (Marketo, Salesforce, Clay, Qualified, and others)
• Help build and maintain data flows between marketing systems and our CRM ensuring leads, contacts, and campaign data are clean, connected, and actionable
• Identify and troubleshoot integration gaps; work with Revenue Operation and Business Technology to implement fixes and scalable solutions
• Evaluate new tools and vendors as our stack evolves
• Partner with the Marketing Operations Lead to design and build AI-powered workflows that reduce manual work across the marketing team
• Build and iterate on automations for lead routing, data enrichment, campaign operations, and content distribution
• Stay current on AI tools and agents relevant to marketing workflows; bring forward ideas for where automation can improve speed and quality
• Support the build-out of dashboards and reporting infrastructure that give marketing leadership clear visibility into pipeline, campaign performance, and channel efficiency
• Maintain data hygiene across marketing systems from segmentation, list management, field mapping, and deduplication
• Help translate raw data into clear, accessible reports for stakeholders across Marketing and Sales
• Assist with attribution modeling and campaign tracking to ensure accurate measurement of marketing's contribution to revenue