Senior Business Systems Analyst – Marketing Technology

Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize customer engagement. They are seeking a Senior Business Systems Analyst – Marketing Technology to support enterprise marketing systems and bridge business processes with technical execution, ensuring alignment between functional needs and delivery outcomes.

Responsibilities:

• Partner with Product Management and business stakeholders to understand business goals, process needs, and functional requirements across the marketing ecosystem
• Translate business requirements into clear functional requirements, user stories, process flows, acceptance criteria, and other artifacts that engineering teams can build against
• Analyze requirements for completeness, feasibility, downstream impacts, and alignment with existing platform capabilities and architecture standards
• Document decisions, assumptions, dependencies, and requirement changes clearly to support delivery quality and long-term maintainability
• Support solution discovery and solution design for cross-system initiatives spanning CRM, marketing automation, integrations, and related data flows
• Work closely with architects and engineers to clarify system behavior, define dependencies, and resolve functional and technical ambiguities during design and delivery
• Support platform configuration definition and ensure that delivered solutions align with intended business outcomes
• Contribute to backlog refinement and release planning in partnership with Product Management and engineering teams
• Facilitate working sessions with cross-functional teams including Product, Engineering, QA, and business stakeholders
• Act as a strong senior analyst within the team by improving requirement quality, bringing structure to ambiguous asks, and helping drive consistent execution

Requirements:

• Strong experience supporting enterprise marketing and CRM ecosystems, including hands-on work with platforms such as Dynamics 365, Salesforce, and Marketo
• Familiarity with integrations, data flows, lead management, and intake processes across marketing systems
• Strong technical aptitude, including understanding of integrations, data flows, dependencies, and solution tradeoffs
• Ability to create implementation-ready documentation such as user stories, process maps, functional designs, and acceptance criteria
• Demonstrated ability to bridge business context and technical implementation details with minimal supervision
• 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar techno-functional role in a large enterprise environment
• Experience working directly with engineering teams, architects, and product managers in an Agile delivery model
• Strong communication and stakeholder-management skills, including the ability to ask the right questions and challenge unclear requirements constructively
• Experience in B2B marketing processes such as lead management, routing, lifecycle management, and marketing-to-CRM alignment
• Experience supporting platform transformation or migration programs, including transition from legacy systems to target-state platforms
• Familiarity with Workfront or similar intake and work-management platforms
• Exposure to Adobe Experience Platform (AEP), customer data platform concepts, or adjacent customer-data capabilities
• Prior experience in engineering, development, QA, or another technically grounded role before moving into analysis
• Bachelor's degree in Computer Science, Information Systems, Business, or a related field, or equivalent practical experience