Business Development Representative (B2B SaaS)

Trustana is a B2B SaaS company based out of Singapore transforming how businesses manage and optimize product data. They are seeking a highly motivated Business Development Representative (BDR) to generate and qualify leads, build relationships with potential clients, and help grow their presence in North America.

Responsibilities:

• Lead Generation & Outreach: Proactively identify and engage potential customers through cold calls, emails, and LinkedIn outreach
• Market Research: Identify key industry trends, potential customers, and strategic entry points into the US market
• Qualify Leads: Conduct initial discovery calls to assess customer needs, pain points, and fit for Trustana’s solutions
• Collaborate with Sales & Marketing: Work closely with Account Executives and Marketing to refine outreach strategies and messaging
• CRM Management: Maintain accurate records of all prospecting activities and customer interactions in the CRM
• Event & Webinar Participation: Represent Trustana in virtual events, webinars, and trade shows focused on SaaS and retail technology

Requirements:

• 2-3 years of experience in business development, sales, or lead generation (B2B SaaS experience is required)
• Strong communication and persuasion skills; comfortable reaching out to cold leads
• Experience conducting solution demos and turning those into qualified discussions
• Familiarity with CRM tools (HubSpot, Salesforce, etc.)
• Understanding of SaaS sales cycles and consultative selling
• Self-motivated, goal-oriented, and thrive in a remote work environment