Principal Product Marketing Manager

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. They are seeking a highly motivated and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle’s payments products, focusing on the intersection of traditional finance and onchain programmable payments.

Responsibilities:

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence

Requirements:

• 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution
• 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies
• Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice
• You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow
• You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders
• You work well independently and thrive in collaborative teams
• You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints
• Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain