Marketing Insights Manager

A-Line Staffing Solutions is seeking a Marketing Insights Manager who will partner with Merchandising to provide category insights. The role involves mining data, developing research, and using storytelling to guide decision-making based on consumer needs.

Responsibilities:

• Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questions
• Developing and executing primary research (both qualitative and quantitative) for category teams
• Planning research agendas in collaboration with business partners
• Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need
• Serve as a Subject Matter Expert in consumer research and category strategy
• Creating and managing category specific agent banks within Simile, including: Category and Subcategory Buyers, CVS Store Brand Buyers, and Competitive Private Label Buyers
• Enabling consistent evaluation of store brands relative to competitors, faster, more scalable category insights, and a deeper understanding of store brand choice drivers and trade-offs at a category level

Requirements:

• 7+ years of relevant experience planning, analyzing, and providing successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills
• A strategic mindset with the ability to connect insights across a variety of data sources
• Compelling communication and storytelling skills
• Independent program management skills
• Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners
• Familiarity with a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)
• A minimum a Bachelor's Degree in a relevant field
• Prior Consumer Packaged Goods (CPG) or retail or category experience preferred
• Experience choosing, managing, and working with research vendors, or experience at a market research vendor preferred
• Experience working in a complex organization across a variety of partner groups preferred
• Experience with PowerPoint, Word, and Excel preferred