Senior Marketing Operations Manager

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Senior Marketing Operations Manager will be responsible for owning the end-to-end marketing and revenue systems that power Circle’s inbound pipeline and lifecycle marketing.

Responsibilities:

• Owning the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
• Designing and optimizing lead scoring, personas, and segmentation to support account-based marketing and revenue prioritization
• Building and maintaining marketing automation systems across HubSpot and integrated tools including Salesforce
• Designing and deploying AI-powered workflows using tools such as Clay, Codex, n8n, and similar platforms, with a focus on scalability, reliability, and long-term maintainability
• Managing data enrichment, identity resolution, and system integrations across marketing and sales platforms
• Operating lifecycle systems for community and member programs, including onboarding, engagement, tiering, and milestone tracking
• Continuously auditing, debugging, and optimizing systems to ensure accuracy, scalability, and alignment with business goals

Requirements:

• 10+ years of experience in Marketing Operations, Revenue Operations, or related roles, with ownership of end-to-end marketing and revenue systems
• Familiarity with generative AI models and prompt development, with a clear understanding of how to apply AI in operational workflows
• Hands-on experience leveraging AI and automation tools (e.g., HubSpot, Salesforce, Clay, Codex, n8n, or similar), with a track record of building scalable, production-grade workflows
• Experience in designing and managing lead routing, scoring models, and lifecycle automation in a B2B environment
• Strong systems thinking and builder mindset, with a track record of designing and implementing complex, cross-platform workflows that scale reliably
• Proven ability to take ownership of systems end-to-end, translating ambiguous go-to-market needs into structured solutions while ensuring data integrity, performance, and continuous optimization
• Experience building enrichment pipelines and managing third-party data providers (e.g., Clay or similar platforms)
• Experience supporting account-based marketing strategies through advanced segmentation and scoring
• Familiarity with community or lifecycle program operations and engagement systems
• Strong collaboration skills across Marketing, Sales, and Revenue Operations teams
• Experience/familiarity with Slack, Apple MacOS and GSuite