Manager, Market Research & Segmentation

Cushman & Wakefield is seeking an experienced Market Segmentation Manager to lead the strategy, execution, and delivery of market insights that inform critical business decisions. The role involves overseeing a team of market researchers and collaborating with stakeholders to translate data into actionable insights that drive business growth.

Responsibilities:

• Lead, mentor and develop a high performing team of 3-5 market researchers based out of our shared service center in India
• Establish clear goals, workflows and quality standards across regions and time zones
• Drive a culture of collaboration, curiosity and continuous improvement
• Manage capacity planning and resource allocation across projects
• Build and own the market research roadmap aligned with business priorities
• Define subsets of the total addressable market where C&W Services has a high likelihood of winning
• Work with the Operations to identify opportunities for expansion within our existing base of clients
• Support Marketing with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Clearly communicate insights and recommendations to the Growth team backed by data
• Translate complex data into clear, actionable insights for senior leaders
• Partner with the Technology team on predictive analytics, segmentation and modeling
• Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
• Standardize research processes, data management practices, and documentation
• Implement best practices for research methodology, project management, and quality control
• Ensure efficient communication and handoffs between U.S. stakeholders and the India-based team

Requirements:

• 4+ years of demonstrated success overseeing a team in a market research / analytics role
• Proven experience leading global or offshore research teams
• Strong expertise in primary and secondary research methods
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
• Champion diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent
• Knowledge of Python and SQL; HTML and CSS
• Proficiency with research tools and platform (e.g. Qualtrics, SPSS, Tableau, or similar)
• Experience in B2B, enterprise or real estate markets
• Master's degree in business, marketing, statistics or a related field
• Background in building or scaling research operations