Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync. They are seeking a Product Marketing Manager to help scale Front’s go-to-market execution across Marketing, Sales, and Partnerships, turning insights into compelling resources and managing competitive intelligence.
Responsibilities:
- Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls
- Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy
- Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content
- Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative
- Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events
- Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets
- Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales
- Tighten the competitive story, refine talk tracks, and update objection handling based on what you are hearing in the market
- Improve high-intent web surfaces (integrations, vertical pages, competitive pages) by updating messaging, proof points, and demo content
- Listen to calls and synthesize win/loss + voice of customer signals into clear recommendations and updates teams can use immediately
- Package and refresh core go-to-market assets so they stay current, easy to use, and consistent across teams
- Partner with Growth on campaign and event inputs (messaging, proof points, vertical tailoring)
- Work with Solutions Engineering to script and ship short demos that show workflows end-to-end
Requirements:
- A clear communicator who can turn complex products into simple, credible stories
- Comfortable partnering closely across sales, marketing, and product and building trust through thoughtful, high-impact output
- Experience supporting competitive positioning for at least one competitor
- Strong judgment on prioritization and iteration, with an eye for what will actually get used
- experience with win/loss or voice of customer analysis
- vertical marketing
- ecosystem/integrations
- creating technical content