Senior Marketing Operations Manager

Outreach is a complete agentic AI platform for revenue teams, and they are seeking a Senior Marketing Operations Manager to shape and execute their marketing technology strategy. The role involves managing the MarTech stack, optimizing marketing tools, and leading data management to drive measurable revenue impact.

Responsibilities:

• Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms
• Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact
• Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns
• Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM
• Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes
• Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns
• Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting
• Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
• Develop and maintain program documentation, including project plans, timelines, and status reports
• Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards

Requirements:

• Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management
• Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc)
• Strong analytical skills with a track record of driving data-informed decisions and business outcomes
• Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives
• Strong understanding of marketing strategies, technologies, and industry trends
• Marketo ACE-MEBP certification is a plus