SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. As a Senior Partner Marketing Manager – MSPs, you will develop and execute global marketing strategies and high-impact campaigns tailored for strategic service provider partners to drive brand alignment and revenue.
Responsibilities:
- Develop and implement marketing plans to support key strategic service provider growth objectives
- Align strategies with corporate goals and market opportunities to drive business outcomes
- Create and execute targeted campaigns to build pipeline and drive partner engagement
- Monitor and analyze campaign performance, leveraging insights to optimize future efforts
- Develop co-marketing materials, sales tools, and partner enablement resources tailored to strategic service provider partnerships
- Ensure consistent messaging that highlights the value proposition and supports partner sales efforts
- Build and maintain relationships with key service provider stakeholders to understand their needs and identify opportunities
- Organize and support partner events, webinars, and training programs
- Work closely with internal teams such as Product Marketing, Sales, and Channel teams to align objectives and drive results
- Partner with external agencies and service providers to deliver impactful marketing initiatives
- Define and track KPIs to measure the success of marketing efforts
- Provide regular reporting and insights to stakeholders, recommending adjustments as needed
- Monitor, manage and measure the Marketing Development Fund budget to ensure we are meeting our objectives and delivering on our commitments
Requirements:
- 7+ years of experience in B2B partner marketing
- Proven track record of developing and executing successful marketing programs
- Familiarity with co-marketing strategies and MDF (Marketing Development Funds) programs
- Strong understanding of service provider ecosystems and go-to-market strategies
- Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Proficiency in marketing tools and platforms such as MDF tools, Salesforce, or similar
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- Self-motivated, with a results-driven approach and the ability to work independently
- Creative thinker with a collaborative mindset
- Strong project management skills and attention to detail
- Knowledge of current trends and challenges within the service provider landscape
- Travel is required approximately 25% of the time
- Candidates with a background in cybersecurity and previous experience with service providers are highly preferred
- Familiarity with large MSPs partnerships including Pax8, ConnectWise, N-able, or NinjaOne