Senior Partner Marketing Manager – MSPs

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. As a Senior Partner Marketing Manager – MSPs, you will develop and execute global marketing strategies and high-impact campaigns tailored for strategic service provider partners to drive brand alignment and revenue.

Responsibilities:

• Develop and implement marketing plans to support key strategic service provider growth objectives
• Align strategies with corporate goals and market opportunities to drive business outcomes
• Create and execute targeted campaigns to build pipeline and drive partner engagement
• Monitor and analyze campaign performance, leveraging insights to optimize future efforts
• Develop co-marketing materials, sales tools, and partner enablement resources tailored to strategic service provider partnerships
• Ensure consistent messaging that highlights the value proposition and supports partner sales efforts
• Build and maintain relationships with key service provider stakeholders to understand their needs and identify opportunities
• Organize and support partner events, webinars, and training programs
• Work closely with internal teams such as Product Marketing, Sales, and Channel teams to align objectives and drive results
• Partner with external agencies and service providers to deliver impactful marketing initiatives
• Define and track KPIs to measure the success of marketing efforts
• Provide regular reporting and insights to stakeholders, recommending adjustments as needed
• Monitor, manage and measure the Marketing Development Fund budget to ensure we are meeting our objectives and delivering on our commitments

Requirements:

• 7+ years of experience in B2B partner marketing
• Proven track record of developing and executing successful marketing programs
• Familiarity with co-marketing strategies and MDF (Marketing Development Funds) programs
• Strong understanding of service provider ecosystems and go-to-market strategies
• Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Proficiency in marketing tools and platforms such as MDF tools, Salesforce, or similar
• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• Self-motivated, with a results-driven approach and the ability to work independently
• Creative thinker with a collaborative mindset
• Strong project management skills and attention to detail
• Knowledge of current trends and challenges within the service provider landscape
• Travel is required approximately 25% of the time
• Candidates with a background in cybersecurity and previous experience with service providers are highly preferred
• Familiarity with large MSPs partnerships including Pax8, ConnectWise, N-able, or NinjaOne