Key skills
GoLeadershipProduct ManagementSales
About this role
About the team
Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities
- Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities.
- Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
- Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team
- Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
- Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created
Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities
- Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities.
- Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
- Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team
- Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
- Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created