Demand Generation Marketing Manager

Merative is dedicated to transforming healthcare through data and analytics. They are seeking a Demand Generation Marketing Manager to build and execute lead generation strategies that contribute to revenue goals and improve decision-making in healthcare.

Responsibilities:

• Own always-on, multi‑channel demand gen campaigns, including digital, SEM, SEO, AEO, email, social, and events—to guide prospects through the buyer’s journey and drive a steady stream of high‑quality Marketing Qualified Leads (MQLs)
• Manage demand gen budget and resources with a sharp eye on KPIs, impact, and results that matter
• Track what’s working (and what’s not), dig into funnel performance and ROI, and continuously optimize for impact
• Collaborate closely with the Sales and SDR team to ensure strong alignment on lead quality, lead follow-up processes, conversions, and overall go-to-market strategy
• Put our tech stack to work across marketing automation and CRM to ensure clean data, smooth handoffs, and scalable campaigns

Requirements:

• A proven track record of building B2B demand gen that actually moves the needle—pipeline impact, conversion lifts, and measurable growth—preferably in SaaS or technology environments
• The ideal candidate will have 10+ years of experience; experience in healthcare technology is a strong plus
• Proven experience working in marketing automation platforms (e.g. HubSpot, Marketo, Pardot) and CRM systems (e.g. Salesforce)
• Strong analytical skills—you don't just read dashboards, you interrogate the data, spot patterns, and turn insights into smarter targeting and better performance
• The ability to translate complexity into action: clear storytelling, crisp communication, and cross-team collaboration, especially with sales teams
• Deep understanding of the full marketing and sales funnel – you know what it takes to generate demand, nurture intelligently, and drive revenue outcomes
• A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift
• Management experience and product marketing experience preferred, especially if you've helped sharpen messaging, positioning, and campaign strategy that converts