Manager, Marketing Programs (8 Month Term)

Kinaxis is a global leader in modern supply chain orchestration, and they are seeking a Global Content Marketing Manager to develop and manage comprehensive content marketing strategies. The role involves overseeing content production, collaborating with internal teams, and ensuring a consistent brand voice across all channels.

Responsibilities:

• Develop and manage comprehensive content marketing strategies that align with the company's goals and target audience, ensuring a consistent brand voice and messaging across all channels
• Oversee the production team, including assigning tasks, managing timelines, and providing guidance to ensure high-quality content creation, including articles, blog posts, videos, and social media content
• Collaborate with the content marketing library specialists to curate and maintain a robust content library, ensuring content is organized, tagged, and easily accessible for the team and other stakeholders
• Conduct thorough market research and analysis to identify content trends, audience preferences, and competitor strategies, leveraging insights to optimize content planning and development
• Collaborate cross-functionally with internal teams, such as product marketing, design, and sales, to ensure content alignment and support various marketing initiatives and product launches
• Stay up to date with industry best practices, emerging trends, and new technologies in content marketing, and proactively share knowledge and insights with the team to drive innovation and continuous improvement
• Content writing and reviews. Writing and reviewing content for integrated marketing campaigns, corporate brand campaigns, and events. You will participate in and contribute to various brand projects, including videos, advertisements, articles, and infographics. The role also involves serving as an editorial reviewer for content produced by freelancers and other contributors
• Content execution and distribution. Oversee the execution and distribution of content across Kinaxis-owned and adjacent platforms, including the company blog, YouTube channel, Wikipedia, and social media articles and posts
• Brand voice. Assist in brand operations by supporting the rollout and ongoing education of our new corporate brand(s). Help maintain a consistent tone and voice across all content, streamline workflows for collaboration with other teams, and implement tools to improve efficiency

Requirements:

• The ability to develop comprehensive content marketing strategies, including identifying target audiences, conducting market research, and planning content calendars to drive brand awareness and achieve marketing goals
• Monitor content performance metrics, such as engagement, reach, and conversion rates, and use data-driven insights to continually optimize content strategies and improve overall campaign effectiveness
• Manage relationships with external vendors, agencies, and freelance writers, ensuring clear communication, timely deliverables, and adherence to quality standards
• Foster a collaborative and creative work environment, providing mentorship, guidance, and constructive feedback to the production team and content marketing library specialists, promoting professional growth and development