Senior Manager, Brand & Activation Marketing

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. The role involves leading brand and activation execution for a set of products, developing and executing marketing strategies, and ensuring alignment across various teams and stakeholders.

Responsibilities:

• Integrate Circana’s Measure Demand brand positioning and messaging across assigned products within the portfolio to ensure relevance, differentiation, and consistency across all touchpoints
• Design and implement integrated marketing activation plans that drive awareness, engagement, and conversion across multiple channels (paid/owned/earned)
• Prepare regular updates, insights, and recommendations on activation performance and priorities for leadership presentations
• Drive continuous improvement in processes, methodologies, and tools to enhance efficiency and effectiveness
• Partner closely with the Measure Portfolio Lead to translate portfolio strategy into integrated brand and activation plans aligned to commercial priorities
• Ensure creative and consistent use of messages while providing ongoing marketing and communication direction and feedback
• Plan and oversee execution of marketing tactics across a broad set of channels (digital, web, events, PR, etc.)
• Research and experiment with new test-and-learn opportunities and identify and share marketing best practices
• Leverage market research, consumer insights, and competitive analysis to inform strategy and optimize performance of marketing campaigns
• Foster alignment with all marketing subject matter experts (digital, comms, PR, events) through briefings, quarterly meetings and annual planning sessions
• Foster strong partnerships with internal and external stakeholders to gather requirements, communicate progress, and ensure alignment with business objectives and go-to-market plans

Requirements:

• 6+ years of strategic marketing and communications experience in a B2B environment
• Successful track record delivering marketing programs that meet or exceed business goals
• Excellent presentation, relationship building and communication skills
• Expertise across diverse marketing channels and platforms
• Positive, energetic 'can-do' attitude with a bias towards action and willingness to both ask for and generously give help to colleagues
• Must work effectively with colleagues across the organization regardless of level or role
• Requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and demands
• In-depth knowledge of the CPG/Retail/GM landscape a strong plus