Product Marketing Manager, Ads

Roblox is a platform where millions of users engage in 3D immersive digital experiences. They are seeking a Product Marketing Manager for their Ads and Brands product team to lead the strategy and execution for advertising solutions, partnering closely with product owners and the Brand Partnerships team.

Responsibilities:

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies
• Develop compelling, evergreen product content that educates and inspires brands to advertise on our platform across our business-focused channels, sales enablement materials and industry events
• Stay on the pulse of the marketing and advertising industry and nurture and develop our marketing and advertising industry partnerships
• Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization
• Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams
• Report to the Director of Product and Business Marketing