Senior Product Marketing Manager
United States of America
Full Time
2 weeks ago
Visa Sponsor
Key skills
GoBlockchainCommunication
About this role
CryptoCurrency ICO/Airdrop is seeking a Senior Product Marketing Manager to lead their go-to-market strategies and execution for new product launches and feature updates. The role involves collaborating with cross-functional teams to develop compelling messaging and track performance metrics.
Responsibilities:
- Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets
- Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals
- Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments
- Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies
- Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing)
- Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users
- Define KPIs for GTM success and continuously refine strategies based on performance insights
Requirements:
- 6+ years of product marketing experience in technology companies
- At least 2 years in the crypto/Web3 or blockchain space
- Proven track record of launching products and driving adoption through hands-on marketing efforts
- Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem
- Experience with competitive analysis, market research, and crafting GTM strategies
- Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team
- Comfortable in a startup environment where priorities shift, and speed is key
- Exceptional communication and storytelling skills, with both technical and creative expertise