Manager, Customer Lifecycle Marketing

Benepass is a fintech company focused on making benefits easy for employers and employees. They are seeking a Manager, Customer Lifecycle Marketing to shape and execute the post-sale marketing experience, ensuring benefits are clearly understood and deliver value throughout the customer lifecycle.

Responsibilities:

• Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal
• Build lifecycle programs that drive adoption, education, and sustained usage
• Identify gaps in the customer journey and develop programs to improve the overall experience
• Develop campaigns that increase benefit awareness, card usage, and program adoption
• Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage)
• Translate complex benefits and financial concepts into simple, compelling messaging
• Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints
• Own segmentation and targeting to deliver relevant messaging to different audiences
• Ensure communications are timely, clear, and aligned with customer needs
• Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution
• Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities
• Develop scalable frameworks for client-specific communications where needed
• Balance customization with consistency and operational efficiency
• Define and track lifecycle KPIs (activation, engagement, utilization)
• Run experiments to improve campaign performance and effectiveness
• Use insights to inform broader marketing, product, and customer strategy

Requirements:

• 4-7+ years in customer, member, and/or lifecycle marketing roles
• Experience in B2B2C environments or marketing to both business buyers and end users
• Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators
• Strong experience building and executing lifecycle or engagement campaigns across multiple channels
• Excellent writing and communication skills, with the ability to simplify complex concepts
• Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)
• Comfortable with segmentation, targeting, and event-driven or triggered communications
• Strong cross-functional collaborator, with experience partnering with Customer Success, Product, and Engineering
• Analytical mindset with experience tracking performance and driving optimization
• Ability to balance scalable programs with targeted, client-specific initiatives
• Experience in SaaS, fintech, benefits, healthcare, or similarly complex industries