Industry & Audience Campaign Manager, Consumer Products

Autodesk is a company that helps innovators turn their ideas into reality through software. They are seeking an Industry & Audience Campaign Manager for Consumer Products, responsible for driving awareness and engagement for the Fusion portfolio by developing integrated marketing campaigns and collaborating across teams to optimize performance and meet business goals.

Responsibilities:

• Own the end-to-end strategy and development of integrated marketing campaigns to grow demand for the Fusion portfolio
• Translate Fusion product messaging, technical differentiation, and industry strategy into compelling, scalable campaign narratives
• Develop campaign briefs, audience frameworks, and activation plans aligned to business priorities and pipeline goals
• Support multi-channel campaign execution across digital, content, paid media, events, webinars, and partner activations
• Serve as the campaign subject-matter expert on consumer products buyer audiences, including industrial designers, product designers, mechanical engineers, and PCB designers
• Define audience segmentation, personas, and buying journey strategies specific to consumer products sub-industries such as consumer electronics, furniture, power tools, personal & leisure goods, and home appliances
• Apply industry insights, customer pain points, and market trends to ensure campaigns resonate with real consumer products needs
• Partner closely with product & technical marketing to activate product messaging, demos, technical assets, and competitive insights within campaigns
• Coordinate with channel and partner marketing teams to extend reach and adoption of Fusion solutions
• Define campaign success metrics and monitor performance across the funnel, including engagement, pipeline contribution, and adoption signals
• Use data, experimentation, and audience insights to continuously optimize campaign effectiveness
• Share learnings and best practices to improve future consumer products and consumer products-focused campaigns

Requirements:

• 5+ years of experience in B2B marketing, with significant experience leading integrated marketing campaigns
• Demonstrated experience marketing to consumer products audiences or within consumer products-related industries
• Strong understanding of consumer products workflows, particularly consumer product development and production
• Proven ability to lead complex, cross-functional initiatives in a matrixed organization
• Excellent storytelling, communication, and stakeholder management skills
• Strong analytical mindset with experience measuring and optimizing campaign performance
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
• Experience marketing product design, CAD software, consumer products software, or SaaS solutions
• Familiarity with Fusion, consumer products tools, or adjacent consumer products technologies
• Experience partnering closely with product and technical marketing teams
• Exposure to account-based marketing (ABM) or industry-focused demand programs
• Experience supporting global or regional marketing teams
• Passion for consumer products innovation, digital transformation, and AI-driven workflows