Siemens Healthineers is a leader in medical technology, dedicated to pioneering breakthroughs in healthcare. They are seeking a dynamic Marketing Manager to lead marketing initiatives for their Treatment Planning Software portfolio, focusing on driving commercial success through strategic marketing programs and customer engagement.
Responsibilities:
- Develop and execute marketing strategies to grow market share for treatment planning software in the Americas
- Define value propositions and messaging tailored to clinical and commercial audiences
- Lead go-to-market planning for new features and releases of Eclipse
- Collaborate with product management to translate technical capabilities into customer benefits
- Create sales tools, presentations, and training materials to support the commercial team
- Partner with regional sales teams to drive adoption and revenue growth
- Develop campaigns targeting radiation oncology professionals and decision-makers
- Organize webinars, workshops, and thought-leadership content to showcase clinical benefits
- Analyze competitive landscape and customer insights to inform strategy
- Monitor industry trends and regulatory changes impacting treatment planning
Requirements:
- Bachelor's degree in Marketing, Business, or related field; or clinical background as a Dosimetrist or Medical Physicist
- 5+ years in marketing within healthcare or medical technology, preferably radiation oncology
- Proven experience with Eclipse Treatment Planning System or similar platforms
- Strong understanding of clinical workflows in radiation therapy
- Excellent communication and presentation skills
- Ability to manage cross-functional projects and meet deadlines
- Proficiency in digital marketing tools and CRM systems
- MBA
- Familiarity with Varian ecosystem and oncology software solutions
- Experience in regional marketing roles within the Americas
- Ability to translate complex technical concepts into compelling marketing narratives