Associate Director, Marketing Performance Analytics & Revenue Operations

Kyndryl is a company that designs, builds, manages, and modernizes mission-critical technology systems. They are seeking an Associate Director for Marketing Performance Analytics & Revenue Operations to drive insight generation across their B2B marketing organization and improve efficiency and ROI through data analysis and strategic recommendations.

Responsibilities:

• Drive insight generation across B2B marketing organization
• Analyze performance across channels, audiences, and the end-to-end marketing funnel
• Identify where the marketing organization should invest, optimize, or shift spend
• Provide regular insights and recommendations to channel owners to improve efficiency and ROI
• Lead a team of 1–2 managers and work directly with marketing teams to deliver recommendations, build dashboards, and automate insights
• Automate reporting and surface actionable insights for marketing and sales stakeholders
• Ensure data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses
• Partner with operations and engineering teams to improve data flows, data models, and data quality
• Review APIs and data conformance, define metadata strategies, and simplify technical outputs into clear narratives for marketing teams
• Lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels
• Diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact
• Present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer

Requirements:

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives