Senior Manager, Relationship Marketing Strategy

Dentsu is a leading global performance marketing agency specializing in personalized customer experiences. As a Senior Manager in Relationship Marketing Strategy, you will develop strategic marketing plans, build long-term client relationships, and translate technology into innovative marketing ideas to drive client success.

Responsibilities:

• Lead the development of strategic omni-channel marketing plans
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients
• Develop trusted, long-term relationships with important client contacts and executives
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans
• Identify data points and measurements to show the impact of our approach and strategy on our client's business

Requirements:

• Bachelor's Degree required
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
• 3+ years working in an agency or consulting firm
• Experience with Braze (advantageous if you have this!)
• Experience developing solutions to support the sale of new services to clients
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
• Average 20-40% travel (contingent on comfort level of client)