Manager, Product Marketing (AOX & Sun), SkinCeuticals

L'Oréal is a global leader in beauty and skincare, and they are seeking a Manager for Product Marketing within their SkinCeuticals division. The role involves overseeing the development and execution of marketing strategies for the Antioxidant and Sun portfolio, ensuring product growth and alignment with consumer insights across various channels.

Responsibilities:

• Responsible for ensuring product portfolio is maintained across all channels including consistent messaging across all, asset updates and problem solving as needed
• Responsible for developing new and exciting messaging for existing products to maintain momentum and bring newness to storytelling
• Localize globally released assets to fit US best practices and be relevant for the US consumer
• Effectively manage marketing budget to fuel most impactful initiatives, advocate for necessary support to deliver on financial goals
• Ensure marketing plans are led with consumer insights and are relevant across all channels: D2C, B2B and etailers. Identify opportunities to test and learn new approaches and make adjustments based on learnings
• Oversee sku forecasts and actuals: including weekly & monthly reporting to monitor performance, making adjustments to the marketing plan as needed based on learnings
• Develop launch forecasts based on internal and competitive sku benchmarking and present to brand leadership
• Leverage consumer and market data to develop impactful and relevant marketing plans
• Partner with operations on inventory and supply opportunities/challenges, including excess & obsolete, product discontinuations and weekly stock updates
• Lead communication with channel leads to ensure real-time information is being shared and effective strategies are in place to mitigate risks
• Strong Cross-functional collaboration is imperative: Marketing Manager will work closely with DMI, Medical Affairs, Education, Sales, Demand Planning, Creative, Finance, eComm, eTail and Integrated Comms teams to bring marketing initiatives to life
• Lead launches with 360• ownership across all channels and a collaborate mindset, driving one cohesive marketing story and flawless execution of marketing plans
• Manage external vendors to ideate, develop and execute marketing plans

Requirements:

• Minimum 3 years in Marketing and/or related function
• Strong understanding and interest of the aesthetic skincare industry preferred
• Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment
• Communicates clearly and succinctly in both oral and written forms
• Ability to collaboratively work in a fast-paced, deadline-driven environment
• Must demonstrate strong critical thinking, and problem-solving skills
• Must be skilled at executing within tight timeframes with attention to detail and accuracy
• Highly organized with proven multi-tasking and project management skills