Director, Product Marketing

VARITE INC is a company focused on innovation in generative AI, and they are seeking an experienced Director of Product Marketing to lead their outbound marketing team. The role involves overseeing go-to-market execution, launch strategies, and market positioning for the Firefly product, while also managing a team of product marketers.

Responsibilities:

• Leading a team of product marketers across release and evergreen marketing is at the core of this role
• This position owns Firefly's go-to-market execution across launches, campaigns, messaging, and market positioning
• Additional responsibilities include driving integrated launch strategy for Firefly product releases in close partnership with Product Management, Fellow Product Marketers, and Global Marketing; shaping how Firefly is positioned for creatives in a competitive generative AI landscape; building alignment across a complex, matrixed organization

Requirements:

• 12+ years of product marketing experience, with at least 3 years at the director level or managing a team
• Is an ambitious self-starter with a positive, upbeat approach — identifies what matters most and gets moving without waiting to be told
• Brings strong project management instincts: the ability to take an ambiguous brief, build a plan, align partners, and deliver without losing momentum
• Leads with creativity and nimbleness — thinks on their feet, tries new approaches, and learns from mistakes without ego
• Communicates with confidence and clarity, whether in a C-suite deck, a product launch brief, or a cross-functional conversation
• Has a strong analytical orientation, equally comfortable in the data and the narrative
• An MBA or Master's is preferred. - or equivalent experience is required
• Experience in the AI, creative software, or SaaS space is strongly preferred
• Familiarity with 's product ecosystem is a plus