Brand and Ecosystems Intern (Brand Marketing)

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. They are seeking a Brand and Ecosystems Intern to join their Global Brand team, where the intern will blend brand-focused responsibilities with strategic market analysis, gaining hands-on experience in shaping a global brand and informing enterprise marketing strategy.

Responsibilities:

• Learn and apply HPE’s brand guidelines, tone of voice, and visual identity system
• Support brand initiatives by completing tasks with strong attention to detail
• Participate in team meetings, ask clarifying questions, and collaborate across functions
• Conduct research, organize insights, and prepare clear summaries or recommendations
• Assist with creative coordination, content development, and brand governance activities
• Maintain confidentiality around visual identity updates and pre-launch brand materials
• Coordinate assets, timelines, and stakeholder inputs to execute global brand campaigns and large-scale events
• Ensure consistency across campaign assets, event environments, and supporting communications
• Conduct comprehensive analyses of HPE’s top competitors’ marketing investment strategies and tactics
• Leverage analyst reports, market intelligence platforms, and public data to understand how competitors allocate budgets, prioritize channels, and deploy campaigns
• Gather and synthesize data from analyst reports (e.g., Gartner, Forrester, IDC), public filings, earnings calls, and ad-intelligence platforms
• Translate findings into actionable insights and recommendations to inform HPE’s marketing strategy
• Present findings to marketing stakeholders and incorporate feedback