Program Manager (contract)

Microsoft is a leading technology company, and they are seeking a Program Manager on a contract basis. This role plays a pivotal part in shaping how business and technical decision makers engage with enterprise solutions through digital channels, focusing on crafting content strategies that enhance customer journeys across various platforms.

Responsibilities:

• Define content strategies that support commercial acquisition, education, comparison, and conversion goals across priority customer journeys
• Translate business priorities and audience needs into clear messaging frameworks, narrative structures, and modular content systems
• Partner with customer journey leads and channel owners to ensure content aligns to critical moments across the end-to-end journey
• Write, edit, and refine content for high-impact web pages, landing experiences, email, and modular components
• Ensure content is clear, persuasive, accessible, on-brand, and legally compliant while effectively addressing customer pain points and decision needs
• Source and prioritize content topics using customer demand signals, organic search data, and intent data
• Collaborate with analytics and channel leads to ensure content investments support audience needs, search opportunity, and business goals
• Apply search engine optimization and answer engine optimization best practices, including information hierarchy, internal linking, structured summaries, and FAQ patterns
• Partner with analytics teams to assess content performance and identify optimization opportunities
• Support testing, iteration, and refresh cycles based on performance signals and customer behavior
• Contribute to content standards, voice and tone guidelines, and quality benchmarks
• Support intake, briefing, review, and publishing workflows to ensure efficient and predictable execution
• Partner with delivery and agency teams to scale production while maintaining quality and consistency
• Work closely with web, email, paid, and in-product channel leads to ensure cohesive storytelling across touchpoints
• Collaborate with brand, product marketing, design, legal, localization, and analytics partners throughout the content lifecycle
• Communicate clearly with stakeholders and incorporate feedback while protecting content strategy integrity
• Use AI effectively, responsibly, and confidently, integrating it into workflows while applying critical judgment and practical skills

Requirements:

• Five to seven years of experience in content strategy, content design, editorial, or digital marketing roles
• Demonstrated experience writing and optimizing content for high-traffic digital experiences
• Experience supporting business-to-business or commercial marketing audiences
• Experience working within enterprise content management system environments and modular content systems
• Experience partnering with agencies or outsourced writers
• Bachelor's degree in Marketing, Communications, English, Journalism, Human-Centered Design, or a related field, or equivalent experience
• Deep experience defining content narratives and messaging frameworks for high-traffic web and landing experiences
• Hands-on copywriting and copyediting capabilities for complex, high-visibility digital experiences
• Ability to translate established product narratives into clear, customer-centered content that supports discovery, evaluation, and conversion for commercial audiences
• Proven expertise applying search engine optimization fundamentals and emerging answer or generative engine optimization practices
• Proficiency with intent-aligned writing, information hierarchy, structured summaries, internal linking, and FAQ patterns
• Strong ability to partner with analytics teams to assess content performance and identify optimization opportunities
• Experience using engagement and behavior signals to continuously improve clarity, relevance, and effectiveness of digital content
• Excellent written and verbal communication skills
• Strong understanding of content operations and governance processes
• Ability to work collaboratively across multiple teams and stakeholders
• AI fluency with practical application in content workflows
• Experience with modular content systems and scalable content frameworks
• Familiarity with headless or enterprise content management system environments
• Understanding of B2B or commercial marketing audiences and their unique needs